Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.

Playtex Launches #PlaytexPositivity Campaign to Promote All-New Playtex Love My Curves Intimates Collection

21 Best Lingerie Brands for Style and Comfort in 2022 — Shop Now

Silicon Valley's Quest to Make Periods Cool - The Ringer

New Collection of Lingerie and bra

New Collection of Lingerie and bra

1986 print ad page -Playtex Thank Goodness it Fits BRA lingerie SEXY GIRL Advert

Playtex Brand History

Lingerie Insight - September 2011 by XXX DW Releasers Extra Torrent, PDF, Fashion

Drug Store News - April 2019 by ensembleiq - Issuu

BrandAlley extends into beauty, home and travel

Playtex WOW Bra Satin Lingerie 1980s Print Advertisement Ad 1988

Wonderbra creates new marketing role for Julia Nolan

PDF) The influence of ageing on bra preferences and self-perception of breasts among mature women