DBApparel UK hired Sixty to promote lingerie brand Playtex to older women

DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.

Playtex Bra Commercial

Playtex Brand History

Playtex Super Look Light Shaping Full Brief : : Clothing, Shoes & Accessories

Hanes Comfortable Clothing for Every Body

Show review: No sign of an uplift at INDX Intimate Apparel

Playtex Brand History

The designers making lingerie that women actually want to wear

Show review: No sign of an uplift at INDX Intimate Apparel

Lingerie on Sale

Lingerie brand Playtex rebrand targets over-50s

Playtex Brand History

Playtex Brand History

Vestiaire Collective: Long Live Fashion campaign

The designers making lingerie that women actually want to wear