How FIFTY FIFTY's 'Cupid' Became a Global K-Pop Sensation

quot;Cupid" by FIFTY FIFTY has become a crossover phenomenon thanks to organic social media virality, clever marketing and a "Twin Version" in English.

Cupid's arrow: how FIFTY FIFTY became the rare K-pop band to pierce the UK Top 40! 💘✨ 🔗

FIFTY FIFTY Charts (@FiftyCharts) / X

FIFTY FIFTY Rises To New Peak On Billboard's Hot 100 + Becomes Fastest K-Pop Group To Chart For Multiple Weeks

How FIFTY FIFTY's 'Cupid' Became a Global K-Pop Sensation

FIFTY FIFTY's 'Cupid' Rises to #50 on Billboard's 'Hot 100

FIFTY FIFTY Reaches New Milestone on Billboard Hot 100 With 'Cupid

Just How Did FIFTY FIFTY Break Onto Billboard? Korean Music Critic

10 4th-Gen Songs All K-Pop Fans Should Know: FIFTY FIFTY's 'Cupid,' LE SSERAFIM's 'UNFORGIVEN,' More!

Our Brands Products Johnson Johnson, 50% OFF