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Turns out, sparking a culture war over a pastry is good for business.
Bang-up, Sizzling Sales for British Bangers and Sausage Rolls in UK
Greggs staff to get £300 bonus after 'phenomenal year' - BBC News
Greggs: How its vegan sausage roll stormed social media
Greggs is giving away free vegan sausage rolls until January
Greggs vegan sausage roll is a key revenue booster
UK baker Greggs rewards workers for vegan sausage roll success - CGTN
Greggs secrets exposed - from how to get free money to sausage roll's eye-opening ingredients - YorkshireLive
Expanding your target market – How Greggs harnessed the power of the vegan to expand their consumer base – Decision Architects
Mold shoppers' views on Greggs vegan sausage roll
Greggs sausage rolls: How to make your own Greggs at home
Vegan sausage roll demand boosts Greggs' sales
Profits at Greggs soar as vegan sausage rolls boost sales
The vegan halo: how plant-based products are transforming British brands, Veganism
Greggonomics: How a bakery conquered Britain
Greggs - Wikipedia