Inside Shein strategy for winning over Gen-Z shoppers and designers
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As younger shoppers spend increasingly more time on mobile devices, Shein has incorporated gamification into its app.
Shein Marketing Strategy: What's Contributing to its Global Success? - Marketing China
Shein, Fast Fashion Hit With Gen Z, Tries Charm to Counter Scrutiny - The New York Times
Shein Is Getting More Popular With Teens – Mhscfoot News
10-lesson marketing strategy from SHEIN - by Vera
Fast-Fashion Upstarts Are Using Shein's Own Strategies Against It
How the Chinese Fast Fashion Brand Shein is Conquering the US Market
Shein, e-commerce retailer hit by criticism, tries charm offensive - The Japan Times
Fast Fashion's Curious Comeback - WSJ
Gen Z Is a Contradiction When It Comes to Fast Fashion
