How LuLaRoe Went from a $1 Billion Business to a Magnet for Multi

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LuLaRoe is imploding. Despite boasting sales that soared 600 percent last year to around $1 billion and a seller base of more 80,000 individuals in the U.S., alone, the online retailer has been increasingly plagued with a flurry of consumer complaints and litigation in recent years. Most of the fallout centers on LuLaRoe’s allegedly defective products, its purportedly fraudulent business practices, and its so-called “pyramid scheme” model.

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