Hockey butt' ad for State and Liberty's fitted pants has gone

A viral ad for fitted pants showing slow-motion close ups of an NHL star’s
A viral ad for fitted pants showing slow-motion close ups of an NHL star’s 'hockey butt' has the Internet lapping it up.

Dylan Larkin shows off 'hockey butt' in pants ad

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Hockey butt' scores big in marketing campaign for dress pants

The struggle is real - Why hockey butts, jeans don't mix - ESPN

Hockey butt' scores big in marketing campaign for dress pants

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Dear God, This Pants Ad For Hockey Butt Is The Thirstiest Thing I

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Hockey butt' scores big in marketing campaign for dress pants