Onitsuka Tiger: how Bruce Lee and actress Uma Thurman helped Japanese sports shoe brand become a global fashion must-have

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An octopus salad inspired Kihachiro Onitsuka to launch extra-grip basketball shoes in the 1950s. Today, thanks to some star power, Onitsuka Tiger’s striped trainers are a fashion must-have, especially in China, Thailand and South Korea.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Inspiration can come from the most unlikely of places. Take the curious case of Kihachiro Onitsuka.

bruce lee: PT Usha, Uma Thurman, Bruce Lee: The rise of Onitsuka Tiger, and what other brands looking for a image boost can learn - The Economic Times

Onitsuka Tiger: how Bruce Lee and actress Uma Thurman helped Japanese sports shoe brand become a global fashion must-have

bruce lee: PT Usha, Uma Thurman, Bruce Lee: The rise of Onitsuka Tiger, and what other brands looking for a image boost can learn - The Economic Times

Onitsuka Tiger Brand History

Martial Arts Movie Stars Bruce Lee & Jim Kelly Wore Onitsuka Tiger Sneakers, by Paco Taylor

bruce lee: PT Usha, Uma Thurman, Bruce Lee: The rise of Onitsuka Tiger, and what other brands looking for a image boost can learn - The Economic Times

Onitsuka Tiger: how Bruce Lee and actress Uma Thurman helped Japanese sports shoe brand become a global fashion must-have

bruce lee: PT Usha, Uma Thurman, Bruce Lee: The rise of Onitsuka Tiger, and what other brands looking for a image boost can learn - The Economic Times

Onitsuka Tiger Brand History

Onitsuka PH - Mall Pull out, Makati

Onitsuka Tiger Brand History