What is Gen Z?

In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.

Gen Z In The Workplace: How Should Companies Adapt? – Imagine

Communicating with Generation Z: Everything You Need to Know

How Does Gen Z Use LinkedIn, and What Types of Content Resonate?

Marketing To Gen Z: How To Do It The Right Way

Generation Z (Gen Z): Definition, Birth Years, and Demographics

Millennials vs. Gen Z in the Workplace

Millennials vs Gen Z: On The 'Gram - Knit

Chart: Gen Z: The More Sober Generation

Boomers, Gen X, Gen Y, Gen Z, and Gen A explained

What Is Generation Z?

How to Make Sure You're Marketing to Gen Z the Right Way