Nike Brand Profile & Strategy - Sportcal

Sportcal profiles the Nike brand, focusing on its sponsorship strategy, the significance of the Jordan brand and the Netflix / ESPN sports docuseries The Last Dance, and Nike's response to contemporary issues of COVID-19 and Black Lives Matter.

Nike

Nike Brand Profile & Strategy - Sportcal

The Evolution of Nike's Marketing Strategy: From Track to Trendsetter

The Nike Brand: Empowering Athletes and Redefining Branding

Player-first strategy for sportswear brands - Sportcal Insight Magazine, Issue 4

Playing the global game - Sportcal Insight Magazine, Sample issue

Nike terminates Spartak Moscow kit supply deal after UEFA Russian

Football Australia and Nike seal 10-year renewal - Sportcal

NIKE, Inc. Newsroom: Press Releases, Product Announcements and

Nike revenue has almost doubled since 2010, but how did they do it? - Verdict