Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

Upgrade your summer activewear with best-selling lululemon leggings, sports bras and more

Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

Lululemon, the Brand That Invented Athleisure, Plans Its Second Act, by Fast Company, Fast Company

Lululemon, the Brand That Invented Athleisure, Plans Its Second Act, by Fast Company, Fast Company

Lululemon: The Fitness Brand Designed For Real Life, The Journal

Troubled Yoga Brand Lululemon Tries To Reinvent Itself With A Fashion Collection

Lululemon (LULU) Extended Sizes Capture New Customers as Sales Grow - Bloomberg

Lululemon: The Fitness Brand Designed For Real Life, The Journal

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