Love, Commerce, and Evolution: The Complex Tale of Valentine's Day in India - smallcase

February 14th, a day synonymous with red roses, heart-shaped chocolates, and grand gestures of affection, has transcended its Western roots to become a global phenomenon. In India, Valentine’s Day has not only embraced the traditions of love but has also evolved into a multi-billion rupee industry, reflecting the country’s changing socio-economic landscape. To understand this […]

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Love and Commerce The National Endowment for the Humanities