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How I Changed The Way Women Buy Bras Online

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How do you think women in India buy bras offline? Is it based on any rationale? Does the online world match the offline behaviour? All of these questions started popping in my mind when I was assigned the task of redesigning the online shopping experience at Zivame. As I didn’t know answers to any o

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How I Changed The Way Women Buy Bras Online

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Zivame Product Management Case Study

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