How Nike's Air Jordan 1 Became the Sneaker King - The Ringer

Like Michael Jordan himself, the AJ1 was an instant hit. But the sneaker’s renewed reign 35 years later isn’t just about greatness. It’s about the stories that build the myth.

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How Nike's Air Jordan 1 Became the Sneaker King - The Ringer

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How Nike's Air Jordan 1 Became the Sneaker King - The Ringer

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How Nike's Air Jordan 1 Became the Sneaker King - The Ringer

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How Nike's Air Jordan 1 Became the Sneaker King - The Ringer

How Nike's Air Jordan 1 Became the Sneaker King - The Ringer